A collaborative digital wearables brand built around vintage clothing, MNTGE is garnering serious buzz and it hasn’t even launched yet.
Brainchild of cofounders Nick Adler, Sean Wotherspoon and Brennan Russo, the outfit marries heritage and cutting-edge technology. “We really think brand first and feel like we’ve built a really strong brand that harnesses the creative potential of digital fashion,” says Adler.
The base involves digitized replicas from Wotherspoon’s vintage archive of over 4000 garments from retro jackets to tour Tees plus ‘inspired by’ pieces from the collections of fellow cultural leaders and industry aficionados. “People who lend themselves to hype beast culture” says Adler. “Because they are the trend setters,” adds Russo.
Then the fun starts. Said artists and fashion designers will put their own creative stamp on the digital pieces