These days, many small business owners are not aware of the differences in marketing vs. sales. Most business owners understand sales, of course, but marketing carries a bit of mystique for them, and branding can be even more obscure to entrepreneurs.
There is a constant tension between marketing vs. sales departments in larger companies due to largely varying workplace goals. Each has a different agenda and target, which smaller enterprises tend to merge…
The Two Can Be Intertwined
However, they are so intimately entangled with each other that people oftentimes don’t recognize the difference between the two concepts. Unquestionably, in small businesses, the same person typically performs both marketing and sales responsibilities.
Nonetheless, sales are different from marketing, and as a business expands, the roles and tasks become even more specified. Practically speaking, they need to co-exist, but the people involved often have a love-hate relationship.