Month: January 2023

When blockchain technology first emerged, most people saw it as the bedrock that ushered in a new world of decentralized finance. And while it is that, it is much more as it heralded the coming of Web3.0. This is the latest iteration of the internet and is essentially a fully decentralized, transparent, and immutable set of tools that are transforming how we use the internet.

With the emergence of several cryptocurrencies, NFTs, DOAs, dApps, and even the metaverse, we understand that Web3.0’s transformation stretches far beyond finance. One place it is already proving to be a new lease of life is entertainment. The creator economy is finding ways to utilize

These days, many small business owners are not aware of the differences in marketing vs. sales. Most business owners understand sales, of course, but marketing carries a bit of mystique for them, and branding can be even more obscure to entrepreneurs.

There is a constant tension between marketing vs. sales departments in larger companies due to largely varying workplace goals. Each has a different agenda and target, which smaller enterprises tend to merge…

The Two Can Be Intertwined

However, they are so intimately entangled with each other that people oftentimes don’t recognize the difference between the two concepts. Unquestionably, in small businesses, the same person typically performs both marketing and sales responsibilities.

Nonetheless, sales are different from marketing, and as a business expands, the roles and tasks become even more specified. Practically speaking, they need to co-exist, but the people involved often have a love-hate relationship.

The Only Thing In