The dynamics of the music and leisure trade have been challenged immensely over the past decade. They go on to handle the question How can corporations design their business model to minimise the damaging impact of digital piracy?” The problem is just not trivial, as it’s tough for corporations to compete in opposition to the zero-worth” worth proposition supplied by piracy. To this finish, two digital companies whose fashions have been profitable in attracting a loyal customer base regardless of the presence of piracy in their sectors, particularly Netflix and Spotify, have been studied.
While the illegal downloading of music has decreased compared to earlier measurements (a couple of quarter of people that use music streaming services still obtain music illegally, compared to 32 percent in September 2014), 35 p.c of people that use SVoD providers are still downloading movies and TV series illegally. This is based on the study …